This Privacy Policy describes how Premier Sports (premiersports.ie) (“we”, “us”, or “our”) collects, uses and protects your personal information when you visit or make a purchase from our website.
Premier Sports is the data controller of your personal information.
1. Personal Information We Collect
Device Information
When you visit our website, we automatically collect certain information about your device, including:
- Web browser type
- IP address
- Time zone
- Cookies installed on your device
- Pages viewed and interactions on our website
Purpose:
To ensure the website functions correctly and to analyse usage so we can improve our services.
This information is collected using cookies, log files, pixels and similar technologies.
Order Information
When you place an order, we collect:
-
Name
Billing and shipping address - Email address
- Phone number
- Payment details (processed securely by Shopify and payment providers)
Purpose:
To process your order, arrange delivery, provide invoices and order confirmations, prevent fraud, and communicate with you regarding your purchase.
Customer Support Information
If you contact us, we may collect additional information necessary to assist with your enquiry.
2. How We Share Your Information
We share your personal data only where necessary to operate our business, including:
- Shopify (our ecommerce platform)
- Payment providers
- Courier companies for delivery
- Analytics providers (such as Google Analytics)
We may also disclose information if required by law. We do not sell your personal data.
3. Marketing & Advertising
With your consent, we may send you marketing emails about new products or promotions.
You may unsubscribe at any time by clicking the unsubscribe link in our emails.
We use Google Analytics and advertising platforms to understand website usage and improve marketing. You may opt out of Google Analytics via:
https://tools.google.com/dlpage/gaoptout
4. Lawful Basis for Processing (GDPR)
We process your personal data under the following lawful bases:
- Performance of a contract (to fulfil your order)
- Legal obligation (e.g. tax record retention)
- Legitimate interests (business improvement, fraud prevention)
- Consent (for marketing communications)
5. Data Retention
We retain order information for accounting and legal purposes in line with Irish tax regulations.
Marketing data is retained until you withdraw consent.
6. Your Rights (GDPR)
If you are based in the European Economic Area, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request erasure
- Restrict or object to processing
- Data portability
- Withdraw consent (where applicable)
To exercise these rights, contact us at: info@premiersports.ie
7. International Data Transfers
Our website is hosted on Shopify, which may transfer data outside the EEA, including to Canada and the United States. These transfers are protected through appropriate safeguards, including standard contractual clauses.
8. Cookies
We use cookies to:
- Enable website functionality
- Remember user preferences
- Analyse website traffic
- Support marketing and advertising
You can manage cookies through your browser settings or via our cookie preferences tool.
For more detailed information, please see our Cookie Policy.
9. Children’s Data
Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children.
10. Changes to This Policy
We may update this policy from time to time to reflect legal or operational changes.
11. Contact Details
Premier Sports, Lowergate, Cashel, Co. Tipperary, E25 XE18, Ireland
Email: info@premiersports.ie
If you are not satisfied with our response, you have the right to lodge a complaint with:
Data Protection Commission (Ireland) www.dataprotection.ie